Google検索品質評価ガイドラインPart 1「ページ品質評価のガイドライン」

2.6.3 店舗・企業のお客様レビュー

最新原文:2021年10月19日 | 公開日:2022年07月05日





2.6.3 Customer Reviews of Stores/Businesses

Customer reviews can be helpful for assessing the reputation of a store or business. However, you should interpret these reviews with care, particularly if there are only a few. Be skeptical of both positive and negative user reviews. Anyone can write them, including the creator of the website or someone the store or business hires for this purpose.

When interpreting customer reviews, try to find as many as possible. Any store or business can get a few negative reviews. This is completely normal and expected. Large stores and companies have thousands of reviews and most receive some negative ones.

It is also important to read the reviews because the content of the reviews matter, not just the number. Credible, convincing reports of fraud and financial wrongdoing is evidence of extremely negative reputation. A single encounter with a rude clerk or the delayed receipt of a single package should not be considered negative reputation information. Please use your judgment.