12.7.2 “する(Do)”クエリ、および”デバイスアクション(Device Action)”クエリ

原文

12.7.2 Do and Device Action Queries

The intent of a Do query is to accomplish a goal or engage in an activity on a phone. The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app. Users want to Do something.

Here are some examples.

 

Query Likely User Intent

[get candy crush game]
Install the Candy Crush game.

 

[online personality test]
Take an online personality test.

[what is my bmi?]
Calculate BMI (body mass index).

[buy citizen kane dvd]
Purchase this DVD.

Device Action queries are a special kind of Do query. Users are asking their phone to do something for them. Users giving Device Action queries may be using phones in the hands-free mode, for example, while in a car. It’s very important for mobile phones to accommodate Device Action queries, and we have a high standard for rating these results.

A Device Action query usually has a clear action word and intent. The verb or action word is often at the beginning of the query, but a query might start with “OK Google” or “Google” or “Siri” or “I want to.” Use your judgment.

Here are some examples of Device Action queries.

Type of Action Device Action Query Examples (verb or action shown in bold)

Call someone
[call mom’s mobile phone], [place a call to anne jones], [ok google, could you please call my mom]

Send a message
[send a text to john smith], [text john smith], [sms john smith]

Get map information (e.g., directions, traffic, etc.)
[navigate to central park], [show me traffic], [show me a map]

Open an app or webpage, or install an app
[go to amazon.com], [open facebook app], [open facebook.com], [open the business section of the new york times], [siri, would you open facebook for me], [get candy crush app]

Play or view media
[play me songs from the white album], [watch the life of pi], [show me cute kittens], [i want to look at cute kittens], [i want to listen to imagine dragons radioactive]

Schedule a meeting
[schedule a meeting for 9am]

Set an alarm or timer
[set an alarm for 6am], [alarm for 6am], [countdown timer for 30 secs]

Here are some examples of queries that are not Device Action queries.
Query
Query is NOT a Device Action Query: Explanation

[phone number empire state building]
There is no action word. The user may be looking for the phone number without the intention of calling the number. We’ll consider this a Know Simple query.

[facebook.com]
There is no action word, such as “open.” We will consider this a Website query.

[amazon.com]
There is no action word, such as “open.” We will consider this a Website query.

[anne jones]
There is no action word, such as “call” or “text.” We will consider this a Know query for information.

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