Google検索品質評価ガイドライン
最新原文：2021年10月19日 | 公開日:2022年06月15日
このページは、Googleが定める「General Guidelines」、検索品質評価ガイドラインの全文の翻訳です。以前はGoogle内で極秘扱いでしたが、外部流出した事件があり、以降Googleで外部に公開するようになりました。
このページに書かれている検索品質評価ガイドラインは、方針であったり、コンテンツの取り扱いの原則について書かれたものであり、何か細かい小手先のテクニックについて解説している訳ではありません。このため直接的な効果は期待できません。しかし、この検索品質評価ガイドラインに則ってSEO対策を行い、サイトに落とし込むことによって検索結果をより上位にする事が可能です。
「General Guidelines」、検索品質評価ガイドラインは不定期に更新されており、一番最新は2021年10月19日になります。
ポイントとして5つ新しく追記されています。
5 New Google Quality Rater Guidelines Updates & Why They Matter
1 YMYLコンテンツの「人々のグループ」の定義
2 Webサイトやクリエイターの評価を調査する方法
3 「最低ページ品質」の追加
4 「攻撃的」の定義
5 全体の明確さと一貫性
弊社では弊社サイトにおいて今後「General Guidelines」を原文と対比できる形で独自に全文を日本語翻訳を行い、定期的なアップデートも行ってまいります。
今回まずは
までを翻訳公開いたします。
全般的なガイドライン
Part 1: ページ品質評価(Page Quality Rating)のガイドライン
原文General Guidelines
- General Guidelines Overview
- Introduction to Search Quality Rating
0.0 The Search Experience
0.1 The Purpose of Search Quality Rating
0.2 Raters Must Represent People in their Rating Locale
0.3 Browser Requirements
0.4 Ad Blocking Extensions
0.5 Internet Safety Information
0.6 The Role of Examples in these GuidelinesPart 1: Page Quality Rating Guideline
- 1.0 Introduction to Page Quality Rating
- 2.0 Understanding Webpages and Websites
- 2.1 Important Definitions
- 2.2 What is the Purpose of a Webpage?
- 2.3 Your Money or Your Life (YMYL) Pages
- 2.4 Understanding Webpage Content
- 2.4.1 Identifying the Main Content (MC)
- 2.4.2 Identifying the Supplementary Content (SC)
- 2.4.3 Identifying Advertisements/Monetization (Ads)
- 2.4.4 Summary of the Parts of the Page
- 2.5 Understanding the Website
- 2.5.1 Finding the Homepage
- 2.5.2 Finding Who is Responsible for the Website and Who Created the Content on the Page
- 2.5.3 Finding About Us, Contact Information, and Customer Service Information
- 2.6 Reputation of the Website and Creator of the Main Content
- 2.6.1 Research on the Reputation of the Website and Creator of the Main Content
- 2.6.2 Sources of Reputation Information
- 2.6.3 Customer Reviews of Stores/Businesses
- 2.6.4 How to Search for Reputation Information
- 2.6.5 What to Do When You Find No Reputation Information
- 3.0 Overall Page Quality Rating
- 3.1 Page Quality Rating: Most Important Factors
- 3.2 Expertise, Authoritativeness, and Trustworthiness (E-A-T)
- 4.0 High Quality Page
- 4.1 Characteristics of High Quality Pages
- 4.2 A Satisfying Amount of High Quality Main Content
- 4.3 Clear and Satisfying Website Information: Who is Responsible and Customer Service
- 4.4 Positive Reputation
- 4.5 A High Level of Expertise/Authoritativeness/Trustworthiness (E-A-T)
- 4.6 Examples of High Quality Pages
- 5.0 Highest Quality Pages
- 5.1 Very High Quality MC
- 5.2 Very Positive Reputation
- 5.3 Very High Level of E-A-T
- 5.4 Examples of Highest Quality Pages
- 6.0 Low Quality Pages
- 6.1 Lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T)
- 6.2 Low Quality Main Content
- 6.3 Unsatisfying Amount of Main Content
- 6.4 Distracting Ads/SC
- 6.5 Mixed or Mildly Negative Reputation of the Website or Creator of the Main Content
- 6.6 Unsatisfying Amount of Information about the Website or Creator of the Main Content
- 6.7 Examples of Low Quality Pages
- 7.0 Lowest Quality Pages
- 7.1 Harmful to Self and Other Individuals
- 7.2 Harmful to Specified Groups
- 7.3 Harmfully Misleading Information
- 7.4 Untrustworthy Webpages or Websites
- 7.4.1 Inadequate Information about the Website or Creator of the MC for the Purpose of the Page
- 7.4.2 Lowest E-A-T and Lowest Reputation of the Website or Creator of the MC
- 7.4.3 Deceptive Purpose and Deceptive Page Design
- 7.4.4 Deliberately Obstructed or Obscured MC
- 7.4.5 Suspected Malicious Behavior
- 7.5 Spammy Webpages
- 7.5.1 Cannot Determine a Purpose, No MC, Little MC, or Lowest Quality MC
- 7.5.2 Hacked, Defaced, or Spammed Pages
- 7.5.3 Auto-generated MC
- 7.5.4 Copied MC
- 7.5.5 How to Determine if Content is Copied
- 7.6 Examples of Lowest Quality Pages
- 8.0 Medium Quality Pages
- 8.1 Examples of Medium Quality Pages
- 9.0 Page Quality Rating Tasks
- 9.1 Instructions for Rating Page Quality Tasks
- 9.1.1 Rating on Your Phone
- 9.2 Reputation and E-A-T: Website or the Creators of the Main Content?
- Page Quality Criteria for Specific Types of Pages
- 10.1 Ratings for Encyclopedia Pages
- 10.2 Ratings for Pages with Error Messages or No MC
- 10.3 Ratings for Forums and Q&A pages
- 11.0 Page Quality Rating FAQs
Part 2: Understanding Mobile User Needs
- 12.0 Understanding Mobile Users, Mobile Queries, and Mobile Results
- Important Rating Definitions and Ideas
- 12.2 Understanding the Query
- 12.3 Locale and User
- 12.4 Queries with an Explicit Location
- 12.5 Queries with Multiple Meanings
- 12.6 Query Meanings Can Change Over Time
- 12.7 Understanding User Intent
- 12.7.1 Know and Know Simple Queries
- 12.7.2 Do and Device Action Queries
- 12.7.3 Website Queries
- 12.7.4 Visit-in-Person Queries and User Location
- 12.7.5 Queries with Multiple User Intents
- 12.8 Understanding Result Blocks
- 12.8.1 Web Search Result Block Examples
- 12.8.2 Special Content Result Block Examples
- 12.8.3 Device Action Result Block Examples
- 12.8.4 How Device Action Results are Displayed in Rating Tasks
- 12.9 Rating on Your Phone Issues
Part 3: Needs Met Rating Guideline
- 13.0 Rating Using the Needs Met Scale
- 13.1 Rating Result Blocks: Block Content and Landing Pages
- 13.2 Fully Meets (FullyM)
- 13.2.1 Examples of Fully Meets (FullyM) Result Blocks
- 13.2.2 Examples of Queries that Cannot Have Fully Meets Results
- 13.3 Highly Meets (HM)
- 13.3.1 Examples of Highly Meets (HM) Result Blocks
- 13.4 Moderately Meets (MM)
- 13.4.1 Examples of Moderately Meets (MM) Result Blocks
- 13.5 Slightly Meets (SM)
- 13.5.1 Examples of Slightly Meets (SM) Result Blocks
- 13.6 Fails to Meet (FailsM)
- 13.6.1 Examples of Fails to Meet (FailsM) Result Blocks
- 14.0 The Relationship between Page Quality and Needs Met
- 15.0 Rating Porn, Foreign Language, and Did Not Load Results
- 15.1 Porn Flag
- 15.2 Needs Met Rating for Porn Results
- 15.2.1 Needs Met Rating for Clear Non-Porn Intent Queries
- 15.2.2 Needs Met Rating for Possible Porn Intent Queries
- 15.2.3 Needs Met Rating for Clear Porn Intent Queries
- 15.3 Reporting Illegal Images
- 15.4 Foreign Language Flag
- 15.4.1 Using the Foreign Language Flag
- 15.4.2 Needs Met Rating for Foreign Language Results
- 15.5 Did Not Load Flag
- 15.5.1 Using the Did Not Load Flag
- 15.5.2 Needs Met Rating and the Did Not Load Flag
- 15.6 Additional Flags in Some Rating Tasks
- 16.0 Rating Queries with Multiple Interpretations and Intents
- 16.1 Rating Queries with Both Website and Visit-in-Person Intent
- 17.0 Specificity of Queries and Landing Pages
- 18.0 Needs Met Rating and Freshness
- 19.0 Misspelled and Mistyped Queries and Results
- 19.1 Misspelled and Mistyped Queries
- 19.2 Name Queries
- 20.0 Non-Fully Meets Results for URL Queries
- 21.0 Product Queries: Importance of Browsing and Researching
- 22.0 Rating Visit-in-Person Intent Queries
- 22.1 Examples Where User Location Does (and Does Not) Matter
- 23.0 Rating English Language Results in Non-English Locales
- 23.1 Examples of English (and Non-English) Results in Non-English Locales
- 24.0 Rating Dictionary and Encyclopedia Results for Different Queries
Appendix 1: Using the Evaluation Platform 165
- 25.0 Overview
- 26.0 Acquiring Tasks
- 27.0 Rating Tasks Using the Rating Interface
- 28.0 Releasing Tasks
- 29.0 Understanding the User Location on the Task Page
- 30.0 Reporting Duplicate Results in Tasks
- 30.1 Pre-Identified Duplicates
- 30.2 Rater-Identified Duplicates
- 30.3 Reporting Duplicate Results
- 31.0 Simplified Needs Met Tasks
Appendix 2: Guideline Change Log
Copyright 2021