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Webを活用してお客様のビジネス課題を解決します。札幌・東京を拠点にWebコンサルティングをコアにした、Web制作・Webシステム開発・サーバ構築会社です。

2.6.1 ウェブサイトの評価とメインコンテンツの制作者の調査について

最新原文:2021年10月19日 | 公開日:2022年07月05日

評判調査を利用して実際のユーザーだけでなく専門家がウェブサイトについてどう考えているかを調べてください。レビュー、リファレンス、専門家による推奨、ニュース記事、およびウェブサイトについて個人によって作成または書かれた他の信頼性の高い情報を探してください。

ユーザーレビューは製品やサービスを提供するWebサイトの評判のソースとしてよく役立ちます。詳細で信頼できる肯定的なユーザーレビューが多数あることは肯定的な評判の証拠と考えることができます。

その他の種類のウェブサイトでは評判の情報源はそのウェブサイトが表現するトピックや企業/組織/団体/機関の種類によって異なります。たとえば、ある新聞社(関連ウェブサイトを含む)が報道関係の賞を受賞していることが分かるかもしれません。権威ある賞や質の高いオリジナル記事の歴史はポジティブな評判の強力な証拠となります。

バイオグラフィカルな情報の記事は個人の作家やコンテンツ制作者の良い評判情報源となります。

YMYL情報系トピックの場合、ウェブサイトやコンテンツ作成者の評判はその分野の専門家の意見で判断する必要があります。専門学会などの専門家からの推薦文は非常にポジティブな評判の強い証拠となります。

ページの目的、トピックがYMYLであるかどうか関係無く、最も適用できる評判情報の種類を慎重に検討しましょう。例えば顧客の評価やレビューはオンラインストアの評判のリサーチには役立つかもしれませんが医療情報サイトにはあまり当てはまりません。

評判の調査はあなたが出会うすべてのウェブサイトとコンテンツ制作者について、確立された評判を見つけることができる範囲で必要です。あなたが個人的に利用しているサイトが良い評判を得ているとばかり思わないでください。ぜひ調べてください!意外な発見があるかもしれませんよ。

原文

2.6.1 Research on the Reputation of the Website and Creator of the Main Content

Use reputation research to find out what real users, as well as experts, think about a website. Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website.

User reviews are often helpful sources of reputation for websites that offer products or services. You may consider a large number of detailed, trustworthy positive user reviews as evidence of positive reputation.

For other kinds of websites, sources of reputation information will vary according to the topic or type of company/organization/entity that the website represents. For example, you might find that a newspaper (with an associated website) has won journalistic awards. Prestigious awards or a history of high quality original reporting are strong evidence of positive reputation.

For individual authors and content creators, biographical information articles can be a good source of reputation information.

For YMYL informational topics, the reputation of a website or content creator should be judged by what experts in the field have to say. Recommendations from expert sources, such as professional societies, are strong evidence of a very positive reputation.

Carefully consider the purpose of the page, whether or not the topic is YMYL, and the kind of reputation information that would be most applicable. For example, customer ratings and reviews may be helpful for reputation research of online stores, but much less so for medical information websites.

Reputation research is necessary for all websites and content creators you encounter, to the extent that an established reputation can be found. Do not just assume websites you personally use have a good reputation. Please do research! You might be surprised at what you find.Use reputation research to find out what real users, as well as experts, think about a website. Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website.

User reviews are often helpful sources of reputation for websites that offer products or services. You may consider a large number of detailed, trustworthy positive user reviews as evidence of positive reputation.

For other kinds of websites, sources of reputation information will vary according to the topic or type of company/organization/entity that the website represents. For example, you might find that a newspaper (with an associated website) has won journalistic awards. Prestigious awards or a history of high quality original reporting are strong evidence of positive reputation.

For individual authors and content creators, biographical information articles can be a good source of reputation information.

For YMYL informational topics, the reputation of a website or content creator should be judged by what experts in the field have to say. Recommendations from expert sources, such as professional societies, are strong evidence of a very positive reputation.

Carefully consider the purpose of the page, whether or not the topic is YMYL, and the kind of reputation information that would be most applicable. For example, customer ratings and reviews may be helpful for reputation research of online stores, but much less so for medical information websites.

Reputation research is necessary for all websites and content creators you encounter, to the extent that an established reputation can be found. Do not just assume websites you personally use have a good reputation. Please do research! You might be surprised at what you find.