Google検索品質評価ガイドラインPart 1「ページ品質評価のガイドライン」

5.2 非常にポジティブな評価

最新原文:2021年10月19日 | 公開日:2023年03月29日





5.2 Very Positive Reputation

Extensive reputation research is important when giving Highest ratings. Very positive reputation is often based on prestigious awards or recommendations from known experts or professional societies on the topic of the page. Wikipedia and other informational sources can be a good starting point for reputation research.

For YMYL topics especially, careful checks for reputation are required. YMYL reputation should be based on evidence from experts, professional societies, awards, etc. For shopping pages, experts could include people who have used the store’s website to make purchases; whereas for medical advice pages, experts should be people or organizations with appropriate medical expertise or accreditation. Please review Section 2.3 for a summary of types of YMYL pages/topics.

For some topics, such as humor or recipes, less formal expertise is OK. For these topics, popularity, user engagement, and user reviews can be considered evidence of reputation. For topics that need less formal expertise, websites can be considered to have a positive reputation if they are highly popular and well-loved for their topic or content type, and are focused on helping users.