Google検索品質評価ガイドラインPart 1「ページ品質評価のガイドライン」

4.5 高いレベルの専門性/権威性/信頼性(E-A-T)

最新原文:2021年10月19日 | 公開日:2023年03月29日




4.5 A High Level of Expertise/Authoritativeness/Trustworthiness (E-A-T)

High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. Remember that there are “expert” websites of all types, even gossip websites, fashion websites, humor websites, forum and Q&A pages, etc. In fact, some types of information are found almost exclusively on forums and discussions, where a community of experts can provide valuable perspectives on specific topics.

Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page. For example, high quality news articles and information pages on scientific topics should represent established scientific consensus where such consensus exists.